

20VC: Why You Never Want To Fight A Fair Fit For Distribution, Why No Great Company Is Built with 1 Product and When To Release Your Second & What Founders Can Do To Extract The Most From Their Cap Table with Shoaib Makani, Founder & CEO @ KeepTruckin
Feb 7, 2020
In this conversation with Shoaib Makani, Co-founder and CEO of KeepTruckin, he shares his journey from Google to revolutionizing fleet management. He discusses the necessity of strong distribution strategies and the importance of understanding customer dynamics for successful adoption. Shoaib emphasizes the evolution of a CEO's role and offers insights on market analysis and investor communication. He also touches on the challenges of integrating hardware in tech products and the critical role of customer success in driving growth.
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Shoaib's Journey to KeepTruckin
- Shoaib Makani transitioned from venture capital to founding KeepTruckin after identifying a need for technology in the trucking industry.
- His experience at Google and AdMob, combined with his venture capital work at Khosla Ventures, prepared him for this leap.
Venture Capital's Impact on Founding
- Shoaib's venture capital experience shaped his approach to founding by providing valuable insights into high-growth businesses.
- He learned to identify businesses with compounding growth potential and a strong emphasis on technology leverage.
Idea Selection and Validation
- Spend ample time on idea selection, especially if you lack a pre-existing key insight.
- Validate your idea thoroughly before committing significant resources to avoid costly pivots later.