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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Why You Never Want To Fight A Fair Fit For Distribution, Why No Great Company Is Built with 1 Product and When To Release Your Second & What Founders Can Do To Extract The Most From Their Cap Table with Shoaib Makani, Founder & CEO @ KeepTruckin
Feb 7, 2020
In this conversation with Shoaib Makani, Co-founder and CEO of KeepTruckin, he shares his journey from Google to revolutionizing fleet management. He discusses the necessity of strong distribution strategies and the importance of understanding customer dynamics for successful adoption. Shoaib emphasizes the evolution of a CEO's role and offers insights on market analysis and investor communication. He also touches on the challenges of integrating hardware in tech products and the critical role of customer success in driving growth.
31:07
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Quick takeaways
- Venture experience helps founders identify and navigate potential pitfalls while building their companies.
- KeepTruckin's bottoms-up approach and driver-centricity allowed them to establish a strong foothold in the trucking industry and create a self-advancing ecosystem.
Deep dives
Shoei Makani's Journey from Google to Keep Trucking
Shoei Makani, co-founder and CEO of Keep Trucking, shares his path from Google to founding a modern fleet management platform. Starting at Google and then joining AdMob, Shoei gained experience in hyper-growth and recognized the untapped potential in the trucking industry. Focusing on the underserved market of commercial trucking, Shoei identified the need to bring drivers and trucks online as a key insight. This approach to supply-first marketplace led to the development of Keep Trucking's electronic logs, connecting drivers, trucks, and enabling the creation of an electronic marketplace for freight.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode