The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Why You Never Want To Fight A Fair Fit For Distribution, Why No Great Company Is Built with 1 Product and When To Release Your Second & What Founders Can Do To Extract The Most From Their Cap Table with Shoaib Makani, Founder & CEO @ KeepTruckin

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Innovative Distribution in Trucking Tech

This chapter explores a trucking technology company's unique distribution model that prioritizes grassroots adoption among truck drivers. It highlights the challenges of integrating hardware into a product offering while emphasizing the need for a deep understanding of customer dynamics to foster retention and business growth.

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