The ONE Thing

436. Same as Ever – A Guide to What Never Changes

14 snips
Jan 22, 2024
Morgan Housel, distinguished partner at The Collaborative Fund and a New York Times best-selling author, discusses his book 'Same As Ever' that challenges the norm by focusing on what remains constant in business and life. Topics include the importance of timeless components in successful businesses and enduring human lessons, the impact of social media on communication and mental health, performing and sharing emotions during times of crisis, the significance of reserves in personal finance and conservative approaches, and exploring different approaches to book promotion.
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INSIGHT

Timeless Constants in Human Behavior

  • Many things in history, especially human behaviors like greed, fear, and opportunity, remain unchanged over centuries.
  • Focusing on these constants helps us better understand and prepare for an uncertain future.
INSIGHT

Focus on Timeless Business Elements

  • Timeless parts of business, like customer desires for low prices and fast shipping, remain unchanged despite technology shifts.
  • Companies must innovate but also prioritize these perennial elements for long-term success.
INSIGHT

Unpredictable Shocks, Predictable Reactions

  • History never repeats but humans consistently repeat behaviors like greed and fear during crises.
  • Major shocks, like 9/11 and COVID, are unpredictable and shake the world roughly once a decade.
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