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436. Same as Ever – A Guide to What Never Changes

The ONE Thing

CHAPTER

The Importance of Focusing on What Never Changes

This chapter delves into the concept of staying in a place of cynicism and not forecasting due to the uncertainty of the future. It explores what remains the same and how it can hinder innovation, emphasizing the significance of timeless components in successful businesses and enduring human lessons. The chapter challenges the notion of predicting significant events and highlights the need for humility in accepting the unpredictability of the future.

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