"World of DaaS" AppNexus Founder Brian O'Kelley - adtech, AI, advertising and more AI
74 snips
Apr 29, 2025 AI Snips
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Auction Model Limits Market Growth
- Programmatic advertising's auction model is arbitrary and not the only solution for matching buyers and sellers.
- This zero-sum auction creates conflict and inhibits sharing, missing opportunities to grow the overall market.
Google's Self-Interest Harms Publishers
- Google has conflicted incentives that limit improvements in its publisher tools to protect its programmatic revenue.
- Publishers use Google's inferior tools due to risk of losing significant Google revenue if they switch platforms.
Ad Tech's Complexity Scares Investors
- Ad tech is complex and misunderstood by investors due to its intricate relationships and rapid global changes.
- Those who survive ad tech complexities develop skills applicable to many industries, yet growth metrics often mislead investors.