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AppNexus Founder Brian O'Kelley - adtech, AI, advertising and more AI

"World of DaaS"

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Navigating the Ad Tech Ecosystem

This chapter explores the complexities and nuances of the programmatic advertising market, focusing on the conflicting interests of buyers and sellers. It examines the challenges posed by Google's dominance, the hesitance of publishers to switch from established platforms, and the investment difficulties within the ad tech sector. The discussion highlights potential opportunities for value creation and the dynamics of stock market trends related to ad tech companies.

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