[Inside Whissel Realty] Lead Sources and Lead Flow with Rachel Choo

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Nov 12, 2024

In this engaging conversation, Rachel Choo, Director of Sales at Whissel Realty, shares her journey from school teacher to real estate leader. She highlights the importance of emotional regulation in sales and how it aids in building trust with clients. Rachel dives into their mentorship program and the significance of clear expectations within a high-performing team. She also discusses effective lead sources and strategies for agent training, emphasizing the connection between personal growth and professional success.

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INSIGHT

Team Success

High-performing teams need clear expectations and value alignment.
Team members should meet expectations and align with core values for a good fit.

ADVICE

Director of Sales Role

Focus on overall sales performance, agent retention, and growth.
Provide feedback and support to agents, and look at the big picture.

ANECDOTE

Career Path

Rachel Choo transitioned from elementary school teacher to real estate.
She started as an acquisitions agent with Zillow, then became an ISA and Director of Sales at Whissel Realty.

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[Episode 4 in the Inside Whissel Realty series on Real Estate Team OS]

Learn from school-teacher-turned-ISA-turned-sales-leader Rachel Choo how the skill of regulating emotions improves sales as we dive into the agent training, mentorship, and role-play behind the #1 team in San Diego, a top team in the nation, and a top team in eXp Realty globally.

Rachel also shares insights into their top lead sources, lead distribution process, and lead team policy, as well as the way agents move through four tiers or quartiles based on their production levels.

Watch or listen to this Inside Whissel Realty episode with Rachel Choo for insights into

- The critical balance of clear expectations and values alignment

- The scope and mission of the Director of Sales role, including key leadership roles within sales management

- The path from school teacher to ISA to Director of Sales, including the commonality between working with agents and working with parents and children

- Why agents need to build the skill of emotional regulation and ways to do so

- The three main topic buckets of agent training - and their connection to the mentorship program

- The financial and non-financial reasons mentors participate in the mentorship program

- Why they held off on training around the NAR settlement and changes to buyer agency

- Specific value propositions buyers agents have on the team - including the VIP Buyer Program and the Love It or Leave It Guarantee

- Top lead sources and how agents get access to those sources

- How they set sales goals, track pipeline, and adjust training

- How agents land in the Bronze, Silver, Gold, or Platinum quartiles and what they mean

- How niching down will help them level up in the year ahead

At the end, learn how book selection supports resting, relaxing, and recharging, as well as learning, growing, and developing - and the preferred location for both.

Whissel Realty Group:
- https://www.instagram.com/rachooqua/
- https://thewhisselway.com/
- https://www.instagram.com/thewhisselway/
- https://whisselrealty.com/

Real Estate Team OS:
- https://www.realestateteamos.com/subscribe

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/