#228 Jasmin Alic - The Best LinkedIn Content Strategy To Grow Your Brand
Jul 3, 2024
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Copywriter and LinkedIn expert Jasmin Alic shares his LinkedIn strategy involving consistent posting, unique commenting, and free knowledge. He emphasizes the importance of community engagement and authentic marketing. Learn practical tips on leveraging LinkedIn for business growth.
Offering free knowledge showcases expertise and attracts opportunities on LinkedIn.
Consistent posting on LinkedIn boosts engagement due to low content creators' percentage.
Authenticity and clear offers are crucial for building trust and driving business growth on LinkedIn.
Deep dives
Sharing Knowledge Freely as a Key to Success
Sharing knowledge for free is highlighted as a successful strategy to showcase expertise and attract opportunities. The speaker emphasizes the effectiveness of freely sharing information to demonstrate value and expertise. Through examples, it is illustrated how offering insights and content without charge can lead to increased visibility and trust among audiences.
The Untapped Potential of LinkedIn for Content Posting
LinkedIn presents a significant opportunity for individuals to increase engagement by consistently posting content. The podcast highlights the startling statistics revealing that only a small percentage of users publish content regularly. By emphasizing the open ground for engagement on LinkedIn, the speaker encourages users to capitalize on the platform's untapped potential by actively sharing their content.
Embracing Authenticity and Simple Offers for Business Success
Authenticity is emphasized as a crucial element in content creation and building trust with an audience. The importance of being genuine and relatable, rather than conforming to a combative marketing approach, is underscored. Furthermore, the simplicity and clarity of offers are highlighted as essential factors in attracting and retaining clients. The speaker's strategy of straightforward, clear offers and content has proven effective in engaging audiences and driving business growth.
Building Strong Online Communities
Maintaining a vibrant online community involves consistent engagement and a focus on quality over quantity. The engagement within a community is crucial for its sustenance. Posting and disappearing without interacting with followers leads to a decline in engagement and community involvement. Additionally, abrupt shifts in content strategy towards constant selling can deter trust and interest within the community. To foster a successful community, creators should prioritize consistent presence, continuous value delivery, and avoiding sudden changes that disrupt the community's expectations.
Platform Changes and Community Expectations
Platform changes impact community dynamics as algorithm adjustments reshape content distribution and viewers' experiences. Influencers need to adapt to shifting platform features and focus on creating evergreen, high-quality content. Understanding how platforms like LinkedIn display posts and recommendations helps influencers tailor their content strategy for maximum impact and long-term visibility. Providing value-rich content consistently, ensuring community engagement, and adapting to evolving platform features are essential for maintaining and growing online communities effectively.
Is LinkedIn the place to be if you want to build a solid personal brand and business as an entrepreneur?
Most people are sleeping on it without realizing the potential of the platform.
Meet Jasmin Alic, Copywriter and LinkedIn expert who has built a following of over 200,000 on LinkedIn with his authentic approach to personal branding and community engagement.
In this episode, we dive into Jay’s LinkedIn strategies which involves consistent posting, unique commenting tactics, and the power of giving away knowledge freely.
Jasmin's personal experiences and understanding of psychology in writing have shaped his success. Learn more about the pitfalls of combative marketing, and the importance of community engagement.
Stay tuned till the end as Jasmin shares practical tips on leveraging LinkedIn’s evolving features to grow your influence and business.
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(00:00) Preview and Introduction (00:43) Jasmin Alic’s LinkedIn Strategy (02:01) How Jasmin Started on LinkedIn (04:34) LinkedIn Commenting Strategy (06:42) The Power of Free Knowledge (10:09) Psychology in Writing (12:49) The "Dear Son" Approach (16:17) Combative Marketing vs. Positive Marketing (20:40) The Value of Authenticity (25:44) Gatekeeping vs. Open Sharing (28:49) Jasmin’s Unique Approach to Sharing Content (33:12) How to Simplify Offers and Strategy (38:50) How to Gain Community Engagement on LinkedIn (43:06) LinkedIn’s Shift to Video Content (50:59) LinkedIn Platform Changes (53:39) The Secret to Maintaining a Community (58:18) Analyzing LinkedIn Reach