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28min chapter
#228 Jasmin Alic - The Best LinkedIn Content Strategy To Grow Your Brand
Kickoff Sessions
Emphasizing Authenticity and Positive Marketing on LinkedIn
The chapter delves into the importance of authenticity and positivity in personal branding and content creation on LinkedIn, advocating for staying true to oneself and showcasing genuine kindness. It contrasts the concept of combative marketing with a more self-assured and confident approach, discouraging constant criticism of competitors. The speakers share insights on sharing business strategies openly and emphasize the effectiveness of sticking to what works for your business while simplifying offers and content creation.
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