

#221 - How to Make Millions With a Modern Day Infomercial
13 snips Sep 22, 2021
Explore the evolution of infomercials as Shaan and Sam highlight modern strategies that can drive millions. Discover innovative business models centered around trust and the power of subscriptions in content creation. The journey of Matt Mickiewicz offers insights into entrepreneurship and the potential of niche markets. They dive into the arbitrary nature of certifications and the challenge of maintaining credibility in social media. With a mix of humor and serious business insights, this discussion reveals unconventional marketing tactics that break the mold.
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Niche Markets
- Niches can be profitable, especially when starting a business.
- Starting small allows for growth within the niche or expansion into new markets.
Ariel Helwani Joining Podcast
- Shaan Puri convinced Ariel Helwani to appear on the podcast.
- Helwani, a respected MMA journalist, quit ESPN to build his own media empire.
Trust-Based Business
- Examine.com, a trusted nutrition information site, demonstrates a successful trust-based business model.
- They generate revenue through memberships and supplement guides without recommending specific brands.