Certifications and Social Media Validation

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) break down a 30-year-old infomercial and they discuss the modern day approach that can make you millions. They also talk about businesses built around trust, professional certifications, and what investors Shaan would call first if he was raising. You'll also meet a serial entrepreneur who is this weeks' Internet Founder of the Week.

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Show notes:

* (0:57) Meet a future guest

* (4:34) Building a business around trust

* (9:17) The problem with content businesses

* (12:25) Subscription opportunities for content based businesses

* (18:30) Trust as a service businesses

* (23:01) Someone got a little blue checkmark

* (25:16) The health department score is BS

* (28:34) Klout reimagined

* (32:14) Thoughts on professional certifications

* (34:24) Meet Matt Mickiewicz

* (42:12) Guthy-Renker - direct marketing masters

* (53:07) The modern day infomercial

* (59:19) The first five investors Shaan would call