In the Pit with Cody Schneider | Marketing | Growth | Startups
cold email state of the union: how to send 2M emails a month to generate 1500 leads
Apr 21, 2025
Nick Abraham, founder of the cold email agency Leadbird, shares invaluable insights into email marketing strategies that are winning today. He discusses the recent changes in data sourcing and the challenges posed by restrictions on tools like Apollo. Nick explains effective tactics for cold emailing and emphasizes the revival of cold calling as a powerful approach. He highlights the importance of validating offers and using AI smartly, while debunking myths around deliverability. Tips on maintaining diverse infrastructure for safer outreach also take center stage.
53:59
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Quick takeaways
- Cold emailing remains a potent channel for startups to gain customers quickly despite the rapidly changing tactics and deliverability challenges.
- The recent restrictions on Apollo’s data sourcing highlight the need for diverse alternatives like ListKit and efficient use of enrichment tools.
Deep dives
The Power and Challenges of Cold Emailing
Cold emailing is highlighted as one of the most effective channels for startups to acquire initial customers due to its immediate impact. However, the landscape is rapidly changing, likening it to 'hand-to-hand combat' as the effectiveness of strategies and deliverability can shift unexpectedly. Keeping up with these changes is essential, requiring adaptability and an understanding of what is currently working. The discussion emphasizes the necessity of being aware of new tactics and changes, especially with tools like Apollo, that are crucial for data sourcing in cold emailing.
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