The GaryVee Audio Experience Capturing Attention in a Digital World
13 snips
May 3, 2023 Dive into the dynamic world of digital marketing as strategies shift from traditional advertising to bold social media approaches. Discover the rising power of the creator economy, particularly on platforms like TikTok. Explore the impact of AI on education and parenting, promoting the need for critical thinking skills. Uncover how to build self-esteem and foster human connections digitally. Plus, gain insights on retaining Gen Z talent by understanding their motivations and expectations in the fast-evolving workplace.
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LinkedIn for B2B
- B2B companies should post 3-4 times daily on LinkedIn for brand building and lead generation.
- Leverage the platform for awareness and consideration, as the cost is almost zero.
Social Media's Untapped Potential
- Businesses underestimate social media's potential for brand building and sales.
- This oversight creates opportunities for those who recognize its value.
Content Creation vs. Influencers
- Businesses should prioritize creating their own content over relying solely on influencers.
- Buying underpriced attention from influencers can be a valuable secondary strategy.