Capturing Attention in a Digital World
The GaryVee Audio Experience
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Navigating the Creator Economy
This chapter explores the dynamic landscape of content creation and the crucial rise of the creator economy, particularly through platforms like TikTok. It discusses the balance between in-house marketing and utilizing influencers, emphasizing the importance of effective communication in a rapidly changing digital market. Additionally, it critiques traditional advertising methods and the need for strategic thinking to navigate the challenges of modern marketing.
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