109. Steven Willi, Rankings.io — The Holy Trinity of SEO

For nearly two decades Steven Willi has commanded first page Google rankings for Personal Injury Attorneys. President at Rankings.io, Steven and the Rankings team relentlessly secure top-ranked spots for keywords that convert.

Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets.

What’s In This Episode

• Who is Steven Willi?
• How Steven up-leveled his SEO game through self-guided learning and coaching
• The importance of the ‘holy trinity’ of SEO: content, links, and onsite SEO
• The most important factors in creating content with great Click-Through Rates
• How to refresh your existing content library to get rankings
• Best practices for onsite SEO and link building