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The Holy Trinity of S O
We're going to talk about the holy trinity of s o, which is content onside s o and lynks. Content when it comes to o, certainly you need key word sateration. Needs to be optimized with all bells and whistles as long as it answers the user's query. And i like that it is an asset that kind of grows over time that you got out. You got to water it with conte and links. So we had mark anajar on an earlier episode. He talked about the whole trinity of marketing for law firms is t v, radio and digital.