Daybreak

ITC’s 24 Mantra deal and organic foods’ unending wait for glory

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Apr 25, 2025
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INSIGHT

Organic Food Market Reality

  • ITC's acquisition of 24 Mantra at 1.6x sales contrasts sharply with Tata's Organic India deal at nearly 6x sales.
  • Quick Commerce offers a new distribution channel, but organic food sales growth remains stagnant under 500 crore rupees.
INSIGHT

Challenges in Scaling Organic Farming

  • Scaling organic farming requires at least three years to eliminate synthetic residues and persuade cultivators.
  • Consumer demand must rise significantly before more farmers convert to organic practices.
INSIGHT

Tesla's Sales and Political Struggles

  • Tesla’s Q1 sales dropped 20% and profits 70%, shaken by Musk’s political actions and global tariff impacts.
  • Musk’s partial withdrawal from political duties temporarily boosted Tesla shares by 8%.
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