ITC’s 24 Mantra deal and organic foods’ unending wait for glory
Daybreak
00:00
Intro
This chapter delves into ITC's acquisition of 24 Mantra and its impacts on India's organic food market, juxtaposed with Tata's purchase of Organic India. It addresses the challenges of stagnant sales and evolving distribution channels shaped by quick commerce amidst skepticism towards organic products.
Transcript
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