The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
383: AeroCloud: A SaaS Journey of Pivot and Persistence - with George Richardson
Jan 25, 2024
George Richardson, co-founder and CEO of AeroCloud, discusses their journey of pivot and persistence in building their airport management software. Topics include their unique background as a race car driver, raising funding, the importance of customer empathy in sales, and the challenges and sacrifices of being a founder.
53:38
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Quick takeaways
- AeroCloud's success came from their ability to pivot their business idea and meet the custom needs of a potential customer, leading to more sign-ups and growth.
- AeroCloud's focus on customer empathy and active listening in the sales process has helped them gain traction and acquire customers.
Deep dives
The Birth of AeroCloud: From a Chance Meeting to a Pivotal Idea
George Richardson, co-founder and CEO of AeroCloud, shares the story of how he met his co-founder and how they pivoted their business idea from reselling plane tickets to building a cloud-based airport management software. They struggled to gain traction initially, but a breakthrough came when a potential customer requested custom features for his airport. This success led to more customer sign-ups and propelled AeroCloud's growth.
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