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4min chapter
383: AeroCloud: A SaaS Journey of Pivot and Persistence - with George Richardson
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Sales Process and the Importance of Customer Empathy
This chapter highlights the sales process and emphasizes the significance of customer empathy in sales. Topics include the role of the engagement team, challenges in knowledge retention, the benefits of recording Q&As, and the features of their software solution for airports.
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