The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

383: AeroCloud: A SaaS Journey of Pivot and Persistence - with George Richardson

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Sales Process and the Importance of Customer Empathy

This chapter highlights the sales process and emphasizes the significance of customer empathy in sales. Topics include the role of the engagement team, challenges in knowledge retention, the benefits of recording Q&As, and the features of their software solution for airports.

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