The Millionaire Real Estate Agent | The MREA Podcast

99. Pre-List to Post-List: Nail the Listing Conversion With Dan Holt

7 snips

Sep 8, 2025

Dan Holt, a real estate professional from Missouri, transformed a $100M+ business from humble beginnings. He shares invaluable insights on mastering leads, listings, and leverage. Holt's five-touch, pre-listing flow boasts a remarkable 90% conversion rate. He dives into the significance of strategic pricing in a dynamic market and the parallels between real estate and construction. His journey of overcoming financial hardship offers inspiration, emphasizing the importance of teamwork and structured systems in achieving sustained success.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

From Rodeo To Building Houses

Dan switched from rodeo to law enforcement then building houses because he needed reliable income and cash flow.
He framed his first house at 16 and built deep experience that launched his building career.

ANECDOTE

How 2008 Nearly Broke Him

In 2008 Dan hit a $6.5M debt wall and had $212 in the bank with three kids at home.
A bank foreclosure manager then hired him to finish and sell multiple bank houses, which saved the business.

INSIGHT

Systems Enable A Real Business

Dan compares a production builder's system to a real business versus a career.
He argues consistent systems scale and create efficiency through specialization.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcast

Dan Holt went from framing houses at 16-years-old, to carrying $6.5M in debt when the market collapsed, to creating a $100M+ real estate business by locking in on three things: leads, listings, and leverage. In this episode, he walks us through the turning points that shaped his mindset and the exact systems that keep his team running. Specifically, his five-touch, pre-listing flow converts at nearly 90 percent. If you want to sharpen your listing game and build a business that thrives in any market, this is an episode you won’t want to miss.

Resources:

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.