Between Drafts Planning a Book Launch
10 snips
Apr 22, 2025 The hosts unveil their diverse strategies for book launches, focusing on platforms like Shopify and Amazon. They share insights on the high costs and intricate production of audiobooks, highlighting the importance of narrator selection. The discussion delves into the evolution of writing processes, balancing confidence gained from past works with fresh challenges. Additionally, they touch on effective email marketing tactics and the significance of timeline planning for editing and presentation, ensuring a successful launch.
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Nat's Pre-Order Strategy Anecdote
- Nat Eliason shares he did pre-orders on his own site using Shopify bundles for hardcover, Kindle, and audiobook.
- He ordered 500 hardcovers from Ingram and half are already spoken for, with Amazon also listing pre-orders despite incomplete integration.
Segment Email List for Books
- Segment your email list so book-interested subscribers get targeted content, avoiding spamming others.
- Use tools like ConvertKit to manage preferences and consider having a dedicated book newsletter landing page.
Nathan's Newsletter Strategy Anecdote
- Nathan plans to move his main newsletter to Substack for reach and use Beehive for book newsletter segmentation.
- He will automate emails for book launches with segmenting for engagement and follow-up like review requests.
