Info Diets, OG Content Creators, and 7-year Lifespans
Sep 14, 2023
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Julien Smith, CEO of Practice and bestselling author, talks with Greg about info diets, OG content creators, and 7-year lifespans. They discuss the podcasts, books, and Twitter feeds entrepreneurs should read, thinking of life in seven-year increments, and the network multiplier of high-quality content.
Expose yourself to content from Silicon Valley-based leaders to absorb their culture and mindset, even without direct experience.
Align your interests and passions with current trends to create niche audiences and achieve sustainable success in content creation.
Deep dives
The VC market is struggling, especially for B2B businesses
The VC market is facing challenges, particularly for B2B companies, as enterprises are cutting back on software spending. This indicates that the next wave of impact will be felt by B2C companies, as consumers also tighten their budgets. The decline in GDP in Canada further highlights the impact of reduced consumer spending. However, having access to funds in a different currency, like in the case of Canada, can extend a company's runway and provide financial stability.
Hiring internationally can help run a business
Hiring internationally has presented its own challenges, but it has proven to be worthwhile for running a business. By focusing on a set of leaders who have a Silicon Valley-oriented mindset, regardless of their physical location, organizations can create a results-oriented and talent-driven environment. Even without direct Silicon Valley experience, individuals can absorb the culture and mindset through exposure to podcasts, YouTube channels, and content from Silicon Valley-based leaders.
Building a long-term content strategy requires self-reflection
Developing a long-term content strategy involves looking inward and identifying the aspects that one has always cared about and will continue to care about. By aligning one's interests and passions with current trends and opportunities, individuals can create niche audiences that will support their content. It is essential to devote significant time and effort to content creation, immersing oneself fully in the craft to achieve mastery. Rather than following fleeting trends, focusing on evergreen topics and developing a consistently strong presence can lead to sustainable success.
Reflecting on past experiences and embracing new endeavors
Julian Smith shares his journey of pursuing various passions and reinventing himself over different periods in his life. By recognizing the importance of alignment between personal interests and professional pursuits, individuals can embark on new chapters that strengthen their sense of purpose and fulfillment. Committing to a chosen path and investing substantial effort can yield compounding effects and significant achievements in various fields.
Today Greg is joined by Julien Smith, the CEO of Practice, bestselling author of The Flinch, and executive coach. In this episode, Greg and Julien talk about the podcasts, books, and x/twitter feeds that entrepreneurs should be reading and following. They also explore why you should think of your life in seven-year increments.
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FIND ME ON SOCIAL: Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Julien Smith https://twitter.com/julien http://juliensmith.com/
SHOW NOTES: 0:00 - Intro 7:27 - The Silicon Valley info diet 13:47 - The network multiplier of high quality content 20:35 - How to play the content long-game 30:56 - Think of you life in 7-year increments
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