Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy Building a business-led, AI-driven transformation at AXA
10 snips
Jul 10, 2025 
Cali Wood, the Head of Data and AI Strategy & Culture at AXA UK and Ireland, leads a transformative journey at AXA, focusing on embedding AI and data-driven culture throughout the organization. She discusses how a customer-first approach reshapes decision-making and emphasizes collaboration across business units. Cali highlights the launch of their Data and AI Academy, fostering data literacy among over half the workforce. The conversation delves into responsible AI practices, leadership's role in driving cultural change, and the evolution towards a more innovative insurance landscape.
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AXA's Customer-Centric Evolution
- Cali Wood shared how AXA has evolved to put the customer at the heart of everything over 11 years.
- She recalled earlier resistance to integrating customer behavioral data into pricing decisions.
Three Pillars of AXA Strategy
- AXA's data strategy is based on three pillars: value creation, data/tool connection, and culture.
- Culture accelerates value by enabling both technical teams and the wider business to engage with data and AI.
Effective Data Literacy Programs
- Build data literacy with practical, contextual learning tailored to different personas.
- Combine theory, technical training, and live hackathons to bridge gaps between knowledge and application.
