The Nathan Barry Show Inside the $10M Strategy Every Creator Business Needs | 096
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Sep 25, 2025 In this session, Kristin Flanary, co-founder of the successful Glaucomflecken brand, shares her journey from healthcare satire to entrepreneurship. She discusses strategies to scale from $1.2M to $10M by diversifying revenue streams through licensing and agency models. Balancing a lean team while managing new opportunities is key, as are data analytics and productized services. Kristin also highlights the importance of creating a sustainable business foundation beyond skits and sponsorships, all while advocating for healthcare reform.
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Trauma Sparked Their Medical Comedy
- Kristin and her husband lived through medical training, cancer, and a cardiac arrest that shaped their perspective on healthcare.
- Those experiences became raw material for their satire and advocacy work as Glockam Fleckman.
Skits Are The Core Revenue Engine
- The skits are the business foundation and drive audience and opportunities.
- Kristin runs the business while her husband remains a full-time practicing physician and the public face.
Outsource The First Data Hire As An Audit
- Start data work with a contractor to audit content performance and attribution monthly.
- Use that audit to implement focused metrics before hiring a full-time analytics hire.