Rosenfeld Review Podcast Research as Knowledge Curation with Robin Beers
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Mar 3, 2025 Robin Beers, an organizational psychologist and founder of Ubuntu Culture Company, delves into the pitfalls of organizational learning and knowledge curation. She emphasizes the need for businesses to shift from a transactional mindset to view knowledge as a dynamic social process. Discussing the importance of aligning with customer perspectives, she advocates for researchers to become knowledge curators. Robin also highlights the significance of sense-making and the evolving role of researchers in driving meaningful changes beyond just user experience.
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Researchers as Learning Catalysts
- Researchers should act as catalysts for organizational learning, going beyond delivering insights.
- They should curate and disseminate knowledge to make the organization smarter about itself and its customers.
Transactional Knowledge Hinders Learning
- Organizations struggle to learn because they approach work transactionally, hoarding knowledge.
- Knowledge is social and develops through interaction, reflection, which is hindered by a focus on speed.
Reflecting Insights for Double the Learning
- Researchers can increase learning by reflecting customer insights back onto the organization itself.
- This reveals alignment or misalignment between customer needs and organizational strategies.