Robin Beers

Robin Beers, an organizational psychologist and founder of Ubuntu Culture Company, delves into the pitfalls of organizational learning and knowledge curation. She emphasizes the need for businesses to shift from a transactional mindset to view knowledge as a dynamic social process. Discussing the importance of aligning with customer perspectives, she advocates for researchers to become knowledge curators. Robin also highlights the significance of sense-making and the evolving role of researchers in driving meaningful changes beyond just user experience.