My First Million #49 - Meeting Bitcoin's Billionaire Kingpin, Boy Scouts Files for Bankruptcy & Branded Canned Water
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Feb 23, 2020 Discover the audacious branding of Liquid Death, a canned water that appeals to a younger demographic with its heavy metal vibes. Dive into the wild tale of meeting the Silk Road founder, who once boasted a staggering Bitcoin fortune. The podcast tackles the Boy Scouts' bankruptcy and explores innovative youth programs' future. Gain insights on navigating criticism in entrepreneurship, and learn how setbacks can be transformed into opportunities for growth and resilience. It's a rollercoaster of stories and ideas that inspire!
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Liquid Death's Brand
- Liquid Death, a canned water brand, uses heavy metal branding to target young people.
- It capitalizes on the trend of declining alcohol consumption among Gen Z.
Value in Variety
- Silicon Valley often receives criticism for focusing on trivial products.
- However, there's room for all types of businesses, big or small, if customers love them.
Meeting the Silk Road Founder
- Shaan Puri met Ross Ulbricht, the Silk Road founder, before his arrest.
- This encounter led Shaan to learn about Bitcoin through Tim Draper's son.