
#49 - Meeting Bitcoin's Billionaire Kingpin, Boy Scouts Files for Bankruptcy & Branded Canned Water
My First Million
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Revolutionizing Canned Water: The Story of Liquid Death
This chapter explores the unique branding strategy of Liquid Death, a canned water product that targets younger consumers with a heavy metal aesthetic. It highlights the shift in drinking habits among Gen Z and the emerging market for distinctive non-alcoholic beverages.
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