S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)

12 snips

May 15, 2024

The podcast discusses the sustainability of fad businesses like Prime Energy and Stanley, the impact of private equity takeovers on brands, and the challenges of distribution in the beverage industry. They also explore the latest trends in social media marketing, including TikTok shops and dominating the funnel on Google Maps.

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Introduction

00:00 • 2min

Exploring the Acquisition of a Plant-Based Protein Shake Brand

01:45 • 3min

Exploring Beverage Brand Acquisition Strategies

04:48 • 2min

Analysis of Protein Brand Acquisitions and Holding Companies

07:03 • 2min

Analyzing Fad Products in the Beverage Industry

09:20 • 21min

Exploring TikTok Shops and Affiliate Marketing Dynamics

30:32 • 18min

Exploring the Concept of a Tracking System and Pricing Transparency in Companies

48:13 • 2min

Negotiating Prices and Teasing Future TikTok Brand Insights

50:31 • 2min

Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it.

In this week’s ep, the guys debate the sustainability of fad businesses. What’s the lifespan of the average fad—and is it wise to hop on the bandwagon before it dies out? Nik and Moiz break down the ways to build a sustainable and discuss whether or not brands like Prime Energy and Stanley are poised to fade into oblivion soon.

The boys also explore the pain points of distribution in the beverage world and the potential pitfalls of private equity takeovers. Is there any way a brand won’t go to shit after a private equity takeover? Does flooding the market with knock-off fad products ever work?

And later, the guys dive into the latest trends in social media marketing, including the difficulty of going viral through TikTok shops, building a timeline for CRO changes, and outwitting the competition by dominating the funnel on Google Maps.

00:01:04 - Protein Shake Brand Acquired for $280M

00:07:00 - Private Equity's Impact on Wellness Industry

00:13:39 - Prime Sales Decline

00:20:51 - Stanley Cup: Fad or Sustainable?

00:23:49 - Building Businesses on Fads: The Truth

00:31:30 - TikTok Shops Increase Revenue Cuts

00:43:11 - Cutthroat Lead Gen Strategy

00:47:24 - Innovative Furniture Company with Local Tryouts

00:49:42 - Business Timeline Creation: A Must-Have

00:55:03 - Private Label Brands and TikTok Marketing

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