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S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)
May 15, 2024
The podcast discusses the sustainability of fad businesses like Prime Energy and Stanley, the impact of private equity takeovers on brands, and the challenges of distribution in the beverage industry. They also explore the latest trends in social media marketing, including TikTok shops and dominating the funnel on Google Maps.
54:55
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Quick takeaways
- Fad businesses' sustainability raises concerns about hopping on bandwagons before they fade out.
- Private equity takeovers pose risks for brands, prompting questions about maintaining quality post-acquisition.
Deep dives
Shopify's Expanding Reach Across Platforms
Shopify aims to become a central hub connecting various e-commerce platforms like Facebook and TikTok, enabling seamless checkouts through ShopPay. As more revenue funnels through external platforms, the competition among channels intensifies.
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Discover
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