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18min chapter
S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)
Limited Supply
Exploring TikTok Shops and Affiliate Marketing Dynamics
The chapter delves into the strategies of TikTok shops, discussing the recruitment of affiliates and creators to promote products while navigating the balance between organic content and sales pitches. It also analyzes the competition on TikTok, commission structures, and Facebook's upcoming affiliate linking feature. The conversation emphasizes the significance of brand recognition in recruiting affiliates and the potential impact of social media platforms on Shopify's Gross Merchandise Volume.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode