Gerald Maatman: Flipping the Switch to Become a Good Business Developer

Jun 12, 2023

Topics discussed include investing in yourself for better business development, finding passion and purpose, utilizing skillsets in marketing, the importance of sweat equity in business development, being able to articulate your value proposition, the role of resilience and optimism in being a good business developer, the intersection of business development, marketing, and client service in the legal field, promoting expertise and building a personal brand, and discussing legal business development and sponsors.

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Introduction

00:00 • 2min

Never Fully Retiring and Investing in Your Own Brand

01:32 • 4min

Investing in Yourself and Anticipating Client Needs

05:29 • 9min

The Intersection of Business Development, Marketing, and Client Service in the Legal Field

14:54 • 3min

Promoting Expertise and Building a Personal Brand

17:28 • 12min

Discussing Legal Business Development and Sponsors

29:49 • 3min