Promoting Expertise and Building a Personal Brand

In this episode, Steve Fretzin and Gerald Maatman discuss:

• Investing in yourself for better business development. 
• The Darwinism of business development. 
• Finding your passion and purpose. 
• Utilizing your skillsets appropriately in marketing. 

Key Takeaways:

• In business development, sweat equity pays dividends. You want to get ahead of the problem and deliver value to the clients who end up with that problem. 
• Do a great job on project number one, and project number two will follow. 
• Be able to articulate in a quick sentence who you are and what value proposition you bring. 
• Skill and success are valued by clients. Use the success you’ve had and market that to other purchasers of legal services, not by bragging, but by example. 

"The very most important thing that I would share with a younger lawyer is you need to flip the switch on your mindset. To be a good business developer, you need to be resilient. You need to be optimistic." —  Gerald Maatman

Thank you to our Sponsors!

Moneypenny: https://www.moneypenny.com/us/

Get Visible: https://www.getvisible.com/

Episode References: 

• Book: Legal Business Development Isn’t Rocket Science by Steve Fretzin

Connect with Gerald Maatman:  

Website: https://www.duanemorris.com/attorneys/geraldmaatman.html

LinkedIn: https://www.linkedin.com/in/geraldmaatman/

Twitter: https://twitter.com/g_maatman

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.