

Everyday Business Storytelling with Janine Kurnoff
Aug 3, 2021
Janine Kurnoff, co-founder of The Presentation Company and co-author of "Everyday Business Storytelling," shares her insights on the power of storytelling in business communication. She discusses her journey in presentation design and the transition to virtual training during the pandemic. Kurnoff emphasizes crafting engaging narratives for emails and presentations, highlighting techniques to enhance audience connection. The conversation also covers the importance of integrating storytelling into company culture and designing visually impactful content.
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Sisters' Journey in Storytelling
- Janine Kurnoff and her sister Lee have run The Presentation Company since 2001.
- They've trained major brands like Nestle, Facebook, and HP for 20 years.
Simple Three-Part Story Framework
- Use a simple three-part story framework: why (setting, characters, conflict), what (big idea), how (resolution).
- This framework anchors all business storytelling, including presentations, emails, and videos.
Business Storytelling Simplified
- Business storytelling is not about dramatic Hollywood scripts but simple, clear communication.
- One slide can show the setting, characters, and conflict to launch the story effectively.