Everyday Business Storytelling
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Book •
Everyday Business Storytelling by Janine and Lee Kurnoff offers a practical framework for incorporating storytelling into business communications.
The book emphasizes a three-part structure: setting, big idea, and why/what/how.
It provides numerous real-world examples to illustrate how this framework can be applied to various communication formats, including presentations and emails.
The authors focus on making storytelling accessible and actionable for busy professionals, offering a step-by-step guide to crafting compelling narratives.
The book's visual design and scannable format further enhance its practicality.
The book emphasizes a three-part structure: setting, big idea, and why/what/how.
It provides numerous real-world examples to illustrate how this framework can be applied to various communication formats, including presentations and emails.
The authors focus on making storytelling accessible and actionable for busy professionals, offering a step-by-step guide to crafting compelling narratives.
The book's visual design and scannable format further enhance its practicality.
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Recommended by Nolan Haynes and Troy Collar for its clear and excellent content, and practical framework.
Everyday Business Storytelling with Janine Kurnoff
