Everyday Business Storytelling
null
Book •
Everyday Business Storytelling by Janine and Lee Kurnoff offers a practical framework for incorporating storytelling into business communications.
The book emphasizes a three-part structure: setting, big idea, and why/what/how.
It provides numerous real-world examples to illustrate how this framework can be applied to various communication formats, including presentations and emails.
The authors focus on making storytelling accessible and actionable for busy professionals, offering a step-by-step guide to crafting compelling narratives.
The book's visual design and scannable format further enhance its practicality.
The book emphasizes a three-part structure: setting, big idea, and why/what/how.
It provides numerous real-world examples to illustrate how this framework can be applied to various communication formats, including presentations and emails.
The authors focus on making storytelling accessible and actionable for busy professionals, offering a step-by-step guide to crafting compelling narratives.
The book's visual design and scannable format further enhance its practicality.
Mentioned by
Mentioned in 0 episodes
Recommended by 
Mark Hunter
How to Craft a Great Sales Presentation
Recommended by ![undefined]()
![undefined]()
Nolan Haynes
Troy Collar
Everyday Business Storytelling with Janine Kurnoff
