SaaS Interviews with CEOs, Startups, Founders How I Used 1 Linkedin Post to Generate $1,000,000 in Pipeline and Closed $250,000 in new ARR
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Jul 4, 2024 Adam Baker, founder of DealPad, shares how he used a single LinkedIn post to generate $1,000,000 in pipeline and closed $250,000 in new ARR. Topics include optimizing outreach efforts, leveraging LinkedIn for revenue growth, and navigating CEO involvement in sales calls.
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Scaling Deals with Customer Insight
- Adam Baker shares how he transformed a $43,000 ARR deal into a $1.6 million account by understanding customer pain points deeply.
- His team signed a three-year contract worth over $4 million by focusing on compliance needs, not just product features.
Segment by Growth, Not Revenue
- Segment customers by growth potential rather than current revenue to prioritize support and upsell opportunities.
- Always probe deals to uncover bigger, company-wide pains that justify higher ACV.
Implement Level Selling Strategically
- Use level selling to engage key stakeholders across multiple levels in the prospect's organization.
- Connect your executives with their counterparts to create strategic relationships before selling directly.