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SaaS Interviews with CEOs, Startups, Founders
How I Used 1 Linkedin Post to Generate $1,000,000 in Pipeline and Closed $250,000 in new ARR
Jul 4, 2024
Adam Baker, founder of DealPad, shares how he used a single LinkedIn post to generate $1,000,000 in pipeline and closed $250,000 in new ARR. Topics include optimizing outreach efforts, leveraging LinkedIn for revenue growth, and navigating CEO involvement in sales calls.
25:05
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Quick takeaways
- Founders' direct engagement in sales activities yields higher response rates and conversions.
- Understanding customer motivations beyond surface-level needs unlocks significant growth opportunities.
Deep dives
Founder as the Best Salesperson
Founders, regardless of their commercial or technical background, are considered the most effective salespeople in their companies. The speaker, who is a commercial specialist, emphasizes the benefits of founders leading outreach efforts. By personally engaging with CEOs and CROs, the response rate is significantly higher compared to traditional sales team outreach. This personal touch led to a significant 36% conversion rate from responses to successful sales, showcasing the impact of founder involvement in sales activities.
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