Founder as the Best Salesperson

Founders, regardless of their commercial or technical background, are considered the most effective salespeople in their companies. The speaker, who is a commercial specialist, emphasizes the benefits of founders leading outreach efforts. By personally engaging with CEOs and CROs, the response rate is significantly higher compared to traditional sales team outreach. This personal touch led to a significant 36% conversion rate from responses to successful sales, showcasing the impact of founder involvement in sales activities.