Measuring SKU Performance in Google Ads

Jul 14, 2022

Marketing expert John discusses measuring SKU performance in Google Ads, emphasizing using Google Analytics and Ads. He advises not to solely rely on ROAS as a KPI. Factors like target audience conversions and campaign success metrics are key when scaling campaigns.

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Introduction

00:00 • 2min

Analyzing Performance Metrics of a Specific Product SKU in Google Ads

02:21 • 4min

Analyzing Product Campaign Performance in Google Ads

06:00 • 2min

Analyzing Customer Acquisition Costs and Lifetime Value in Marketing Campaigns

07:43 • 4min

Strategic Insights on ROAS, LTV, and Customer Acquisition in Google Ads

11:21 • 4min

John shares how you can measure your SKU performance in Google Ads without the help of data-tracking software. This way, you can scale your campaigns with data-driven decisions just by using your Google Analytics and Google Ads accounts.

He also shares why you shouldn't make your ROAS the ultimate key performance indicator. As well as the important factors you should consider when you're measuring success in your Google Ads campaigns.

00:00 How to measure SKU Performance in Google Ads

00:40 Understanding how your target audience converts

07:52 Important factors to consider when measuring your success in Google Ads

13:04 Why you shouldn't base your profitability on your ROAS

Northbeam:

https://www.northbeam.io/

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