Analyzing Customer Acquisition Costs and Lifetime Value in Marketing Campaigns

John shares how you can measure your SKU performance in Google Ads without the help of data-tracking software. This way, you can scale your campaigns with data-driven decisions just by using your Google Analytics and Google Ads accounts.

He also shares why you shouldn't make your ROAS the ultimate key performance indicator. As well as the important factors you should consider when you're measuring success in your Google Ads campaigns.

00:00 How to measure SKU Performance in Google Ads

00:40 Understanding how your target audience converts

07:52 Important factors to consider when measuring your success in Google Ads

13:04 Why you shouldn't base your profitability on your ROAS

Northbeam:

https://www.northbeam.io/

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