Episode 25: Starting and Successfully Growing an Online Coaching Business with Guest Alli Felsenthal

In this episode of ‘All Things Endurance,’ host Rick Prince chat with Alli Felsenthal, owner of Runwithalli – a run coaching business. If you’re an aspiring coach, or an existing coach, you will be hard pressed not to come away from this podcast with valuable pieces of advice. Alli goes deep into how she started and scaled her running coach business, discussing a wide range of topics such as athlete retention, bringing on other coaches, the importance of goal setting and structure, among many other topics. So if you’re in the coaching business, this is one podcast you won’t want to miss!

1.       Please tell us a little about yourself – when did you get into running and coaching?

2.       How did you decide to take the leap to starting your own business? Did you do it as a side gig at first, or did you go full time immediately?

3.       You have a pretty substantial background in business and sales. How did you leverage this knowledge when starting up your coaching business?

4.       What were some of the biggest challenges that you faced when starting up your coaching business, and also when scaling it to a full-time business?

5.       Getting paying athletes is always a challenge for new coaches. What advice or strategies do you have for new coaches, and for those looking to continue scaling their coaching practice?

6.       What were some of your biggest mistakes when building your coaching practice?

7.       Pricing is another issue that a lot of coaches get stuck on. How did you determine your pricing?

8.       Where do you see Runwithalli in the next 5 years?