Alli Felsenthal, founder of Runwithalli and former corporate ad tech employee, shares her journey from corporate life to online coaching. She discusses critical strategies for starting and growing a coaching business, emphasizing athlete retention, systems, and the importance of goal setting. Alli also reveals the challenges new coaches face, including pricing and imposter syndrome, while highlighting the necessity of building strong, engaged communities. Her insights are invaluable for both aspiring and established coaches.