HR Leaders How AI Is Transforming Hiring (And Recruiters’ Real Role)
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Sep 24, 2025 Heidi Barnett, President of Talent Acquisition Solutions at iSolved, has a rich background in marketing and HR tech. She discusses the transformation AI brings to recruiting, emphasizing the shift from sourcing to screening. Resumes are becoming less relevant as skills-based hiring takes precedence. Heidi explains how AI can alleviate recruiter burnout and enhance candidate experiences, likening job ads to performance marketing. Lastly, she underscores the importance of designers focusing on human connections amidst automated processes.
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Recruiting As Candidate Marketing
- Candidate experience now functions like marketing and shapes first impressions more than onboarding.
- Recruiters must design experiences that convert and excite candidates to win talent.
Screening Replaces Sourcing
- Hiring has shifted from sourcing volume to screening quality because candidate flood increased.
- Screening tools like video, skills tests, and assessments become the new bottleneck and competitive advantage.
Optimize Job Ads Like PPC
- Treat job ads like performance marketing and optimize for conversion and the right fit.
- Put the most important signals at the top and test messaging like marketers to improve candidate quality.