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Cambrian Fintech with Rex Salisbury
How Brigit Built a $100M B2C Fintech (Interview Hamel Kothari)
Sep 15, 2024
Hamel Kothari, co-founder and CTO of Brigit, a leading financial app, shares insights on their impressive growth to over $100M in revenue and one million subscribers. He discusses the challenges of creating a financial health app that alleviates short-term stress while building long-term wellness. Kothari highlights navigating the fintech landscape during the pandemic and the importance of operational readiness. He also contrasts the fintech scenes in New York and San Francisco, all while emphasizing a cautious approach to integrating AI in financial services.
45:27
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Quick takeaways
- Brigit has achieved significant milestones in consumer fintech, generating over $100M in revenue and one million subscribers through its innovative approach to financial health.
- The company effectively addresses financial well-being by offering solutions like cash products and credit-building tools tailored to customer needs.
Deep dives
Bridget's Milestones and Market Position
Bridget has achieved significant milestones in the consumer fintech landscape, crossing over 100 million in revenue and gaining one million paying subscribers. The company's focus on being a financial health app allows them to cater to a wide segment of the American population by providing solutions for short-term financial stress and long-term financial wellness. Positioned above renowned competitors like Barclays and Robinhood in app store rankings, Bridget navigates a challenging market landscape where investor skepticism is prevalent. Despite these challenges, they demonstrate that it is possible to build successful consumer financial businesses even during times of unfavorable investor sentiment.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode