19min chapter

Cambrian Fintech with Rex Salisbury cover image

How Brigit Built a $100M B2C Fintech (Interview Hamel Kothari)

Cambrian Fintech with Rex Salisbury

CHAPTER

Building a Fintech Vision

This chapter chronicles the founding of a fintech company in 2017 by a New York investment banker and a Palantir employee, who capitalized on the need for consumer financial services. It highlights their challenges in securing investment, compliance, and customer acquisition, while emphasizing the development of an innovative overdraft solution. The discussion concludes with insights into the strategic marketing approaches and the importance of incremental improvements for sustainable growth.

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