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Gamifying fitness: Moonwalk wants to turn user tasks into tokenized rewards
Aug 19, 2024
Caitlin Cook, the director of growth at Moonwalk Fitness, discusses transforming fitness through gamification and crypto incentives. She explains how their platform motivates users with daily step competitions and tokenized rewards. The conversation dives into bridging the gap between crypto and mainstream audiences, emphasizing user-friendly designs. Caitlin also highlights community engagement's role in personal fitness and the importance of realistic health goals, showcasing how technology can encourage more active lifestyles.
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Quick takeaways
- Moonwalk Fitness is innovatively blending gamification and cryptocurrency to motivate users through daily step competitions and financial incentives.
- The platform aims to simplify user onboarding by offering familiar login methods, targeting a broader non-crypto audience for fitness engagement.
Deep dives
Overview of Moonwalk
Moonwalk is a fitness accountability app designed to help users achieve their health goals through gamification. The app facilitates daily step competitions where players commit to meeting a minimum step requirement each day. Users place a deposit in cryptocurrencies such as USDC, Solana, or Bonk at the beginning of the contest, which they can reclaim if they meet their step goals. If they miss their goals, a portion of their deposit contributes to a prize pool shared among those who successfully complete their daily targets.
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