9min chapter

The Scoop cover image

Gamifying fitness: Moonwalk wants to turn user tasks into tokenized rewards

The Scoop

CHAPTER

Shifting Focus: From DeFi to Consumer Engagement

This chapter examines the transition from traditional financial services to consumer-centric products in the realm of DeFi and crypto. It highlights the challenges of user engagement and retention, while emphasizing the need for a long-term vision and innovation to widen the audience beyond the crypto community.

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