14.34: Author Branding

The hosts dive into the unavoidable reality of author branding, exploring how it impacts careers. They discuss the delicate balance between authenticity and marketing strategies to connect effectively with readers. Personal anecdotes bring humor as they navigate misconceptions about public persona versus private identity. Tips on maintaining genuine representation in branding are shared, alongside the challenges of genre pigeonholing. Plus, there's a delightful book recommendation that highlights innovative storytelling, making for an insightful and entertaining discussion!