The Importance of Authenticity in Personal Branding

Your Hosts: Howard, Mary Robinette, Dan, and DongWon Authors have brands whether they want to have them or not. It's a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our careers. In this episode we talk marketing, and freely use terms like "relationship marketing," "authentic experience," and "brand loyalty," despite the fact that sometimes these words make our inner artists cringe. Credits: This episode was recorded by Bert Grimm, and mastered by Alex Jackson. 

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