Navigating Author Branding

This chapter delves into the intricacies of author branding, emphasizing the strategic choices writers make to shape their public identities while balancing authenticity and market expectations. Through personal anecdotes and examples, the speakers discuss the challenges of being pigeonholed within genres and the importance of crafting multiple brands that reflect an author's diverse body of work. The light-hearted conversation underscores how personal relationships and storytelling styles contribute to reader perceptions and highlights the complexities of managing an author brand amidst evolving interests.