Creative Sprint Days: One Entrepreneur's Solution for an ADHD-Friendly Business

17 snips

Apr 15, 2025

Evan Sargent, founder of Leap_Year Branding and co-author of a book on the U.S. Constitution, shares her journey of embracing ADHD in the entrepreneurial space. She discusses her transition from advertising to entrepreneurship, highlighting the freedom it brought. Evan reveals her innovative sprint days approach, designed for efficiency while respecting her ADHD traits. The conversation also explores the challenges of balancing ambition with well-being and the importance of creating an inclusive environment for neurodivergent individuals.

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ANECDOTE

Embracing ADHD Through Coaching

Evan started working with an ADHD coach to improve her business approach, expecting to fix flaws others noticed.
Instead, she realized much of her way of working was effective and just needed embracing and pushing further.

INSIGHT

Early Embrace of Being Weird

Embracing being "weird" from an early age helped Evan accept her ADHD identity positively.
This early acceptance reduced trauma often experienced by neurodivergent people.

ANECDOTE

Career Trauma in Advertising

Evan experienced more career trauma than childhood trauma, especially in advertising.
The fast-paced agency environment fueled ambition but also burnout and difficult work-life balance.

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Trying to figure out what you need to do to make your small business more ADHD-friendly?

In today’s episode, I sit down with ambitious outlier, Evan Sargent to discuss how she built a business that allows her to thrive, stand out from the competition and honor her ADHD attributes and gifts.

With a background in graphic design and advertising, Evan transitioned from a fast-paced agency environment to the entrepreneurial world.

Her company, Leap_Year Branding creates brand strategy and design for disruptive, service-based businesses, employing hyperfocused sprint days to deliver projects efficiently and collaboratively.

Her innovative approach has been featured in Forbes, Crunchbase, Pop Sugar and more.

Episode Highlights:

Embracing ADHD in Business (00:00:01): Evan and I discuss the initial challenges and realizations that led her to work with an ADHD coach, ultimately embracing her unique brain to improve her business approach.
Journey from Employee to Entrepreneur (00:00:50): Evan shares her transition from a career in advertising to freelancing, then to starting her own business, and how this shift allowed her flexibility and helped avoid burnout.
Vision and Strategy with ADHD (00:21:15): Evan explains her innovative business model based on sprint days, eliminating inefficiencies she faced in traditional settings and how this dynamic approach leverages her ADHD traits.
Overcoming Challenges as an ADHD Entrepreneur (00:11:37): This part of our conversation covers the struggle for structure after leaving traditional employment and the importance of having processes and support systems in place.
Balancing Personal and Professional Life (00:16:15): Evan candidly discusses working with her husband, managing a household with three kids, and the personal growth she and her partner experienced through therapy and self-awareness.
Future Endeavors and Adaptation (00:38:40): Evan shares her plans for evolving her business offerings, emphasizing business development as a new avenue, particularly in response to changing economic conditions.

Fun fact about today’s guest:

Evan Sargent co-authored a book for young people called “We the People: the US Constitution Explored and Explained.” How timely is THAT?

Connect with Evan Sargent:

LinkedIn - Website - Contact

Want to be part of the movement to help girls get identified with ADHD in childhood, instead of struggling for years before getting a “late diagnosis?” Join me in a mission to #FindTheADHDGirls by clicking on this link.