The Vision for Transformation

The vision for Rolls-Royce focuses on achieving a high-performing, competitive, and resilient business through transformation rather than mere restructuring. Transformation is framed as an ambitious journey, moving the company from its current state to an elevated future state that opens up new opportunities. Tufan Ergenbilgic emphasizes the importance of mobilizing 42,000 employees toward this vision, which requires clear communication about the company’s trajectory and a shared purpose. He differentiates between successful and unsuccessful transformations by highlighting the need for a detailed strategy that incorporates performance management and implementation plans.