The McKinsey Podcast CEO Tufan Erginbilgiç on reinventing Rolls-Royce
Nov 8, 2024
Tufan Erginbilgiç, the CEO of Rolls-Royce, shares insights on his transformative vision for the iconic brand. He highlights the difference between real transformation and mere restructuring and discusses how he boosted profits and share prices. The conversation covers key strategies for engaging employees, fostering a performance-oriented culture, and adapting to modern challenges. Erginbilgiç emphasizes the importance of cash generation and competitiveness as vital components of resilience, ultimately shaping a strong future for Rolls-Royce.
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Transformation Principles
- To transform a company, mobilize people with purpose, focus, and alignment.
- Create a top-notch leadership team, granular strategy, performance plan, and operate with intensity, pace, and rigor.
Inspiring Town Hall
- After a town hall, Erginbilgiç was approached by a turbine manufacturing employee who found it inspiring.
- This anecdote highlights the importance of clear communication and an inspiring vision during transformations.
Strategic Development
- Make strategic choices during strategy development and encourage chaotic, blue-sky conversations.
- Involve key people who understand the business deeply, ensuring alignment and implementation from the start.